SEO Tutorial [2022] – Beginner Guide A To Z

 

Search Engine Optimization (SEO) Tutorial for Beginners 2022 

What is that?

SEO stands for (Search Engine Optimization).
It is a tool that helps to increase the visibility of a website on search engine results pages.

 

Why we use SEO?

SEO helps a website to rank better on the results page.

Therefore, due to better ranking through search engine optimization, the website gets more traffic, better exposure and more revenue opportunities.

What are search engines?

Search engine optimization depends entirely on the search engine. Then we will know what search engines have.

Search engine software is designed to search for information on the World Wide Web.

 

Google, Yahoo, Bing, Baidu, Ask, AOL Search, WOW, WebCrawler, MyWebSearch, Infospace, Info, Dogpile, DuckDuckGo, Blekko, and Contenko are some of the search engines.

Google is the leading search engine and 80% - 90% of people worldwide use it. The remaining 20% ​​- 10% use the other search engines mentioned.

How does search engine work?

Search engines have two main functions:
Crawling and indexing also provide relevant results.

Search engines use programs called crawlers or spiders to read the source code of a website and store this data on their local servers. This technique is called crawling the website.

A website is usually crawled 3 to 4 times a year.

The indexer then takes the data from the crawler's local server and stores that data in the hotel, hospital, school, restaurant, etc. sections and stores it in the original database.

A rank algorithm is a program that ranks a website according to its website data, when a user types a query into a search engine, the search engine matches the keywords in their database and presents the website with the keyword according to the rank determined by the rank algorithm.

 

Type of SEO?

Search engine optimization is divided into three parts.

1.     White Hat SEO

2.     Black Hat SEO

3.     Gray Hat SEO

White Hat SEO?

White Hat SEO is the process of optimizing a website according to search engine guidelines (mainly Google).
White Hat SEO

1.     This is considered as Ethical or Organic SEO.

2.     The techniques used are on-page optimization and off-page optimization.

3.     This strategy is adopted by search engines.

4.     Websites that use white hat have a lower risk of being banned by search engines.

5.     The impact of websites using white hat SEO can be expected to be stable, slow and lasting.

 

Black Hat SEO?

Black Hat SEO utilizes search engine guidelines and uses negative methods to increase a page's ranking.
Black Hat SEO

•     This is considered unethical SEO.
•     Link spam, keyword stuffing, cloaking, hidden links and text are some of the black hat SEO techniques. (Search Engine Optimization)
•     The techniques used under Black Hat SEO are contrary to the guidelines of search engines and are therefore banned or blacklisted.
•     Websites using Black Hat SEO are rapidly increasing in ranking but this change is undesirable.

 

Gray Hat SEO?

Gray Hat SEO is an SEO that takes risks and uses black hat SEO strategies.
Gray Hat SEO

•      Some of the gray hat SEO techniques are valid in some cases and invalid in others.
•      Doorway Pages, Gateway Pages, Duplicate Content are all gray hat SEO.

 

Keyword Research

Keyword research is the process of finding out what kind of words a user uses to search for information in a search engine.

These keywords can be single word or long-word terms. Keyword research is an important part of SEO, because it helps visitors find the keywords used by them so that visitors can enter the website.
SEO Tutorial Bangla - Keyword Research

These keywords may vary based on a number of factors:

•     Website - The number of pages, the quality of the website and the type of content.
•     The purpose of the website - to promote the brand, provide information, sales, etc.
•     On the target audience.
•     Industry and competition. Etc. much more.
  

 

On Page SEO

On Page Optimization (On Page SEO) is a part of White Hat SEO. This on-page optimization helps the website's results to come up in search engines.

The following points are used for on-page optimization

•      Keyword Analysis
•      Competitor Analysis (Website)
•      Title Optimization
•      Meta Description Optimization
•      Heading (H1, H2, H3, H4, H5, H6)
•      Blood
•      Hyperlink
•      Alt Text
•      Permalink / Slug / URL Optimization
•      Image Optimization
•      Css & JavaScript Optimization
•      Speed Optimization
•      Internal Linking
•      External Linking
•      Sitemap
•      Robots.txt
•      Search Console Setup
•      Google Analytics

 

Content Optimization

Content Optimization refers to the techniques used to make the pages of a site more informative and attractive - and is intended for search engines and visitors. This content includes - Title, Meta Description, Image, Alt text, Tag etc.

•     Website content must be genuine, cannot be copied from any website.
•     Content must be relevant to the site and rich in keywords.
•     Content on web pages needs to be linked from one page to another so that visitors spend more time on the site.
•     The title must be relevant to the page and not the same for each page.
•     The site must not have any broken links. (Search Engine Optimization)
•     Images and anchor tags must be properly optimized.

 

Off Page SEO

Off-Page Optimization (Off Page SEO) is an important part of White Hat SEO, more important than on-page SEO. Because link building is the main part of the page, which helps to rank any site.

The strategies used under off-page SEO are -

•      Back linking
•      Directory Submission
•      Blogging
•      Social Bookmarking
•      Forum Posting
•      Blog Commenting
•      Photo Sharing
•      Video Marketing
•      Local Listing
•      Article / PDF Submission
•      Question-answer site
•      Business Reviews
•      Press Release
•      CSS Submission

 

Google Search Console or Webmaster Tool

The job of Google Webmaster or Search Console (Google Search Console or Webmaster Tool) is to request the website to be indexed by Google.

As a result, Google's bot will come to the website and review the website, and if the website's work is done in accordance with Google's rules, then Google will link the website to its database.

The scheduled time can take from 4 hours to 4 days, sometimes this time can turn out to be 1/2 week.

Google Analytics

With Google Analytics (Google Analytics) you can observe what kind of visitors are coming to the website, how long they are staying, what they are doing.

This analytics can be used to make the website more useful for the users by analyzing the data.

Read more :

What is search engine optimization?

What is seo? how to learn seo

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