What is SEO - SEO or search engine optimization is an important aspect of digital marketing through which hundreds of keywords on any web page are ranked in the search engine and what we call in English Rank.
Today we will discuss what SEO is, why do it, how to do it, how I will learn SEO and some other important topics.
If you have a good knowledge about SEO then you can make your blogging career successful with digital marketing.
If you do digital marketing or blogging without knowing SEO then you will never be successful and you will not get traffic or visitors.
What is SEO?
The full form of SEO is search engine optimization. Simply put, when we search for something on Google or any other search engine,
Then Google or other search engine shows a lot of results on its results page. From there, by clicking on the link of your choice, visit the desired web page and find the necessary information.
And the reason that Google or other search engine shows those results, the method of showing that is called SEO or SEO.
What is SEO in simple language?
SEO is the process by which the pages of any of your websites are ranked first in other search engines including Google, Yahoo Bing based on a specific keyword.
Simply put SEO or search engine optimization is a technical strategy to bring your website or web page to the first page of search engine through search engine optimization.
What is a search engine?
Simply put, a search engine is a search engine that searches for a topic by typing something through an internet keyboard and finds the answer.
For example, at Google we search for necessary information and Google gives solutions or answers on its results page.
Why do SEO?
We usually do SEO to get the website ranked in the search engine. By doing SEO we try to be at the top of the result pages in search engines.
Because, when people search for a topic in search engine, they click on the links at the top of the search results page.
Give an example to make it clear,
Suppose you have a blog website. There you have written an article on SEO ki bangla. Now you want someone to search your search engine by typing SEO ki bangla in the search engine.
Then, the visitor will read the text by clicking on the link of your website. The whole process of getting your article to the first page of search engine is called SEO.
Hopefully, this time you can easily understand why do SEO.
How many types of SEO and what are they?
In the language of digital marketing seo can be of different types. However, today I will discuss the basic types of SEO.
- Technical SEO
- Content SEO
- Off-Page SEO
- Mobile SEO
- Local SEO
- E-commerce SEO
How to do SEO?
The question of how to do SEO or how to do it can not be answered in a few words. However, in a few words I will try to explain to you about SEO.
SEO is of two types in general. Such as on-page SEO and on-page SEO. I will discuss these two issues.
What is One-Page SEO?
Onpage SEO is usually done within the website. For example, by writing an article on a topic, the article is applied to different topics of seo.
For example, title, URL, H1 heading, sub heading, internal link, outsite link, meta description, meta title, body content etc.
These optimizations will rank your website as fast as you can for the website.
In addition, when you have to seo different product pages for e-commerce (e-commerce) website so that the product can rank quickly in search engines.
In this case, the title of the product page, the title of the product, the product meta description, meta title, product description, etc. have to be done very well.
What is Off-Page SEO?
On-page SEO is all the applications that are done on the website outside of search engine optimization.
For example, various social media, link building, site building etc. In addition to these, foundation link building means directory submission, profile creation, forum backlink building, etc.
When a visitor to your website reads a page of yours and mentions it in another place, then you have created a backlink.
Simply put, sharing your website link or URL with another website means link building.
Hopefully, you understand about on-page SEO and off-page SEO.
What is White Hat SEO and Black Hat SEO?
Experienced SEO experts have divided SEO into two ways. One of these two parts may not work in many cases.
And over time, that is likely to change. The bottom line is that search engines have changed a lot in their ranking algorithms.
As a result, it has become more difficult for keywords. With all these aspects in mind, SEO has been divided into two parts through new processes. E.g.
White Hat SEO
Black Hat SEO
Let's learn about this White Hat SEO and Black Hat SEO.
What is White Hat SEO?
White hat SEO is about following the rules of search engine optimization.
If you work according to these rules, you can get ranking very fast. If you optimize the website by following the rules of search engine then you will get good visitors or traffic from search engine.
What is Black Hat SEO?
Blackhat SEO does not follow search engine rules. The link building is done artificially to get the website ranked in search engines much faster.
Simply put, backlinks are created through various software. People are very interested in this again because thousands of backlinks can be created in a short time using these softwares.
And by creating these backlinks, people use this black hat SEO to rank the website faster.
However, if the search engines ever catch the footprint of these links, then the search engine will cancel your website.
The current search engines are so advanced that it is easy to dismiss these websites. Once canceled, it becomes very difficult to re-rank. In many cases it is not possible again.
How to do website SEO?
How to do website SEO can not be finished writing this topic. However, I would like to give you some tips on how to do website SEO.
Hopefully your advice will work. So let's get to know some of the basics of SEO.
Basic SEO Setting
- First you need to add the website google search console.
- Then you have to add website to bing webmaster tool.
- Make a Google analysis and verify the website.
- If you are a WordPress user then use Rank Math or Yoast SEO plugin.
Do keyword research
Select nish as the type of your website and do keyword research. Always try to work with long term keywords.
You can use the Google Keyword Planner tool to do keyword research. Moreover, you can take the help of experienced people to do keyword research.
Do on-page SEO
When publishing a post, try to keep the URL of the post short. In addition, you must use keywords in the URL of the post.
Use keywords in the title of the post and use H1, H2, H3. Use an image that matches the content and use the necessary external or internal.
Follow the rules of article writing
You always have to write good quality articles. Remember content is king. Make your content a little bigger and write it in short paragraph format so that it is beautiful to look at and easy for visitors to read.
You can add pictures or videos to the required content. Always try to write content in simple language.
Do technical SEO
Detect crawl errors on your website through the Google search console. Also, find out how Google looks at your website.
Your website must be responsive and mobile friendly. The speed of the website should be increased because Google always likes fast website and gives rank. And if there is a broken link, then fix it.
Create backlinks
Backlinks are important for fast website ranking. The more backlinks on the website, the faster the site will rank. The best way to get backlinks is to post guests on other websites.
Moreover, you can push the URL of your website in the comments section of different blogs. You can add your articles to the directory again.
You can get backlinks by posting on forums. Remember, the domain authority of the websites from which you get backlinks should be of high quality.
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